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Zoho CRM

Deal (Opportunity)

A Deal in Zoho CRM (also called an Opportunity) represents a potential sales transaction with a specific Account and Contact. It tracks…

A Deal in Zoho CRM (also called an Opportunity) represents a potential sales transaction with a specific Account and Contact. It tracks the stage, value, probability, and expected close date of a sales opportunity, forming the core of the sales pipeline and forecast reporting.

Key Deal Fields

Every Deal record has: Deal Name, Account Name, Amount (expected deal value), Deal Stage, Probability (likelihood of closing), Expected Close Date, and Deal Owner. These fields drive the Pipeline view and the Forecast report.

Deals in the Sales Process

Deals are typically created when a Lead is converted, though they can also be created directly on an existing Account. A Deal progresses through Deal Stages until it is either Won or Lost. Won and Lost reasons are tracked for analysis of what drives or kills sales.

Industry Example

IT Infrastructure: An IT infrastructure vendor tracks every sales opportunity as a Deal. When a prospect confirms budget and timeline, the sales rep converts the Lead and creates a Deal worth INR 25 lakhs in the “Needs Analysis” stage with a 20% probability. As the deal progresses to “Proposal Sent” and then “Negotiation”, the probability updates automatically via a Blueprint, and the forecast report shows an increasing weighted pipeline value.

Frequently Asked Questions

What is a Deal in Zoho CRM?

A Deal (also called an Opportunity) in Zoho CRM is a record representing a potential sales transaction. It tracks the deal value, stage, probability, expected close date, and associated contacts, forming the foundation of the sales pipeline and revenue forecasting.

What is the difference between a Deal and a Lead in Zoho CRM?

A Lead is an unqualified prospect who has not yet been vetted for fit or intent. A Deal is created after qualification, when you have identified a specific sales opportunity with a known value and timeline. Deals are linked to Accounts and Contacts, whereas Leads stand alone.

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