Deal Velocity can be calculated at the stage level (average days in each stage) or at the deal level (total days from creation to close). In Zoho CRM, this data is available in pipeline reports that include the “Days in Stage” and “Age” metrics on deal records.
A deal that is aging in a particular stage – spending significantly more days there than the average – is a signal for the manager to investigate and intervene. Zia Deal Prediction also flags deals that show signs of stalling based on activity patterns.
Deal Velocity measures how quickly deals move through the pipeline. It is tracked as the average number of days deals spend in each stage or the total days from creation to close. Analysing velocity helps identify which stages are bottlenecks in the sales process.
Blueprint SLA sets time limits on how long a deal can remain in each stage. When a deal exceeds the limit, an escalation fires automatically. This creates accountability and prevents deals from sitting in a stage without action, directly improving average deal velocity.
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