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Zoho CRM

Summary Report

A Summary Report in Zoho CRM organises records into groups and provides subtotals and aggregations for each group. It is the most commonly used report type for sales analysis - for example, total deal value by stage, number of leads by source, or activity count by sales rep.

A Summary Report in Zoho CRM organises records into groups and provides subtotals and aggregations for each group. It is the most commonly used report type for sales analysis – for example, total deal value by stage, number of leads by source, or activity count by sales rep.

What is a Summary Report in Zoho CRM?

A Summary Report groups records by one or more fields and calculates summary values – sum, count, average, min, max – for each group. For example: group Deals by Stage, calculate the sum of Amount per stage, and count the number of deals per stage. This gives a pipeline distribution view in seconds.

Summary Reports support up to four grouping levels and can include a chart visualisation. They are the backbone of most CRM analytics – pipeline reviews, rep performance comparisons, and lead source analysis all use Summary Reports.

Industry Example

Logistics: A freight company’s sales manager builds a Summary Report: Deals grouped by Owner (sales rep), then by Stage within each rep. Summary columns show total deal value and average probability per stage. In the weekly review, each rep’s pipeline structure is visible at a glance, and stuck deals are visible as large values in early stages.

Frequently Asked Questions

What is a Summary Report in Zoho CRM?

A Summary Report in Zoho CRM organises records into groups and provides subtotals and aggregations for each group. It is the most commonly used report type for sales analysis – for example, total deal value by stage, number of leads by source, or activity count by sales rep.

How many grouping levels does a Zoho CRM Summary Report support?

A Summary Report in Zoho CRM supports up to four grouping levels. For example, you can group Deals by Territory, then by Stage, then by Rep – three levels deep – with subtotals at each level.

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