Typical Lead Source values include: Website, Google Ads, LinkedIn, Trade Show, Referral, Cold Call, Email Campaign, Inbound Call, Partner, and Content Download. These values are fully customisable to match your specific marketing channels and attribution model.
Lead Source is used in pipeline and conversion reports to answer: which channels generate the most leads, which channels produce the highest-quality leads (by conversion rate), and which channels drive the most revenue. This data informs budget allocation decisions for marketing spend.
Lead Source carries over from the Lead to the Contact and Deal during Lead Conversion, preserving the attribution data through the full funnel.
Lead Source is a field that records how a lead first discovered or contacted your business. It supports marketing attribution reporting, showing which channels generate the most leads and, importantly, which channels produce leads that actually convert to revenue.
Yes. When integrating web forms, landing pages, or marketing platforms with Zoho CRM, the Lead Source can be passed automatically as a hidden field value. For leads created via the API or Zoho Campaigns sync, the source can be set programmatically during record creation.
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