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Lead Status

Lead Status in Zoho CRM is a field that tracks the current qualification state of a Lead. It records where the lead…

Lead Status in Zoho CRM is a field that tracks the current qualification state of a Lead. It records where the lead is in the sales development process, from first contact through to qualification or disqualification, helping SDRs and managers see which leads are being worked and which are stalled.

Common Lead Status Values

Typical Lead Status values include: New, Attempted to Contact, Contacted, Qualified, Unqualified, Junk Lead, and Not Contacted. These can be customised for your specific qualification process.

Workflow Rules can automatically update Lead Status when specific actions occur. For example, when an outbound call is logged, the status can automatically update from “New” to “Attempted to Contact”.

Lead Status vs Deal Stage

Lead Status tracks the qualification journey before conversion. Deal Stage tracks the sales process after conversion. Together they cover the full journey from initial interest to closed deal.

Industry Example

B2B SaaS: An SDR team uses 6 Lead Statuses: New, Sequence Active (enrolled in a Cadence), Attempted (called but no answer), Connected (had a conversation), Qualified (meets ICP criteria, ready for Account Executive handoff), and Not Qualified. Workflow Rules automatically update status at key points, and a dashboard shows the distribution of the team’s lead pool across all statuses in real time.

Related Terms

Lead
Lead Source
Lead Conversion
Deal Stage
Workflow Rule
Cadence
Scoring Rule

Frequently Asked Questions

What is Lead Status in Zoho CRM?

Lead Status is a field that tracks the current stage of a lead in the qualification process. It helps SDRs and managers understand whether a lead has been contacted, is being worked, has been qualified for a deal, or has been disqualified.

How is Lead Status different from Deal Stage?

Lead Status tracks the pre-sales qualification process before a lead is converted. Deal Stage tracks the sales process after a qualified lead has been converted into a Deal. Lead Status is for the top of the funnel; Deal Stage is for mid-to-bottom funnel tracking.

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