Open tracking captures intent (the person looked at the email). Click tracking captures action (the person engaged enough to click through). A click signal is a stronger buying intent indicator than an open, making click events particularly valuable for triggering Cadence Boosts or urgent follow-up tasks.
Unlike open tracking which can be blocked by image-blocking email clients, click tracking fires reliably whenever the user actually clicks the link, making click data more accurate than open data.
Email Click Tracking records when a recipient clicks a link in a CRM-sent email. Each link is replaced with a unique tracking URL. When clicked, the request logs the event in Zoho CRM before redirecting to the destination. Click events are stronger intent signals than opens and can trigger automated follow-up actions.
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