Email Insights shows: total emails sent, delivered, opened, clicked, replied, bounced, and unsubscribed. For individual records, the email timeline shows which specific emails the contact has opened, when they opened them, and which links they clicked. At the campaign or template level, aggregate metrics show which templates are performing best.
Email Insights provides historical aggregate data. Signal Notifications provide real-time in-app alerts when a specific contact opens an email or clicks a link right now. Both features use the same tracking data but serve different purposes: Signals are for immediate rep action, Email Insights is for retrospective analysis and template optimisation.
Email Insights is a reporting and tracking feature that shows how emails sent from Zoho CRM perform. It tracks open rates, click rates, reply rates, and bounces at the individual email and template level, helping sales teams understand which communications are resonating with prospects.
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