Zia Best Time to Contact

Zia Best Time to Contact in Zoho CRM is an AI recommendation that tells sales reps the optimal time to call or email a specific Lead or Contact. Zia analyses the history of communication attempts and responses for that contact and similar contacts to identify the time windows when they are most likely to respond.

How Zia Determines the Best Time

Zia looks at: when previous calls to this contact were answered vs went to voicemail, when emails were opened and replied to, and patterns across similar contacts in the same industry or region. It presents a suggested time window (for example, “Tuesday to Thursday, 10am to 12pm”) directly on the Lead or Contact record.

Using Best Time Suggestions in Cadences

Zia’s Best Time to Contact suggestions can inform how Cadence Steps are scheduled. Instead of sending follow-up emails at the same time every day, reps can align their scheduled call steps with Zia’s suggested windows to improve connection rates.

Industry Example

Financial Advisory: An investment advisory firm’s sales team uses Zia Best Time to Contact to improve their call connect rate. Before calling a client, the rep checks Zia’s recommendation on the contact record. Zia suggests Wednesday mornings between 9am and 11am based on 6 months of call history. The team shifts their prospecting calls to align with Zia’s suggestions and sees connect rate improve from 18% to 29%.

Related Terms

Frequently Asked Questions

What is Zia Best Time to Contact in Zoho CRM?

Zia Best Time to Contact is an AI recommendation that suggests when a rep should call or email a specific lead or contact for the best chance of a response. It is based on historical communication patterns for that contact and similar contacts in the CRM.

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