Zia analyses your CRM’s historical lead and conversion data to identify patterns: which lead sources, industries, company sizes, and behaviours (email opens, page visits, activities logged) correlate with conversion. It applies a machine learning model to score each new lead from 1 to 100, where higher scores indicate a higher probability of conversion.
The Zia Lead Score is displayed as a separate field on Lead records alongside any manually configured Scoring Rules. Sales reps and managers can use both scores together for a more complete picture.
Zia Lead Score is an AI-generated score that predicts how likely a lead is to convert to a deal. It is calculated automatically by analysing historical conversion patterns in your CRM data, without any manual configuration of scoring criteria.
A Scoring Rule is manually configured with criteria and point values defined by the administrator. Zia Lead Score is automatically generated by AI based on historical conversion patterns. Both scores are visible on the lead record and complement each other.
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