Common positive score criteria include: matching industry or company size criteria, visiting high-intent website pages (pricing, demo request), opening marketing emails, clicking links in email campaigns, submitting a contact form, having a business email domain, and being referred by an existing customer.
Each criterion is assigned a specific point value based on how strongly it predicts conversion. A demo request might score +50 while an email open scores +5, reflecting their relative weight in the buying signal.
A Positive Score is a point value added to a record’s total score when it matches a favourable criterion in a Scoring Rule. It signals that the record has attributes or behaviours that indicate sales readiness or a strong fit with the ideal customer profile.
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