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Round Robin Assignment

Round Robin Assignment in Zoho CRM is a record distribution method within Assignment Rules that rotates incoming records equally across a defined…

Round Robin Assignment in Zoho CRM is a record distribution method within Assignment Rules that rotates incoming records equally across a defined group of users. Each new record matching the rule criteria is assigned to the next user in the rotation, ensuring equal distribution of leads, cases, or opportunities across a team.

How Round Robin Works

When you configure an Assignment Rule with Round Robin, you specify a list of users in the rotation. Zoho CRM tracks which user received the last record and assigns the next record to the following user in the list. The rotation restarts from the first user once it reaches the end of the list.

Round Robin does not check whether a user is currently available or at capacity. For workload-balanced distribution that accounts for existing record counts, a Workflow Rule with a Custom Function is typically needed.

Industry Example

Insurance Broking: An insurance broker uses Round Robin to distribute incoming policy enquiry leads across 6 agents. Each agent receives every 6th lead in sequence. This prevents the first agent in the list from receiving all leads and ensures fair workload distribution across the inside sales team.

Frequently Asked Questions

What is Round Robin Assignment in Zoho CRM?

Round Robin Assignment is a method within Zoho CRM’s Assignment Rules that distributes incoming records equally across a team by cycling through users in a fixed rotation. Each new qualifying record goes to the next user in the list.

Does Round Robin in Zoho CRM account for user availability or existing workload?

No. Standard Round Robin in Zoho CRM rotates records in sequence without checking whether users are available or how many records they currently own. For workload-balanced assignment, a Custom Function workflow action is required.

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