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Sourcing Channel

A Sourcing Channel in Zoho Recruit is the origin point from which a candidate enters the pipeline. Tracking channels powers Source Effectiveness reporting to identify which sources produce the best hires.

A Sourcing Channel in Zoho Recruit is any platform or method through which candidates are identified and brought into the recruitment pipeline. Examples include job boards, LinkedIn, employee referrals, career sites, and social media. Zoho Recruit tracks the source of every candidate to measure which channels deliver the best hires.

Tracking Source of Candidates

When a candidate enters Zoho Recruit, the platform records their source automatically where possible. Job board integrations tag candidates with the board name; referrals are tagged with the referring employee. Manually added candidates can have their source set by the recruiter. This source data populates the Source Effectiveness report.

Common Sourcing Channels in India

Indian companies using Zoho Recruit commonly source from Naukri.com, LinkedIn, Indeed, Shine, and internal referral programmes. Zoho Recruit integrates directly with most of these, pulling applications into the platform automatically without manual data entry.

Example: An FMCG company in Pune tracks sourcing channels across three months and finds that Naukri.com brings 60% of applications but referrals produce 40% of actual hires. This insight prompts them to increase their referral programme incentives.
Job Board Integration
Referral
Source Effectiveness
Candidate Pool

Frequently Asked Questions

What is a Sourcing Channel in Zoho Recruit?

A Sourcing Channel in Zoho Recruit is the origin point from which a candidate entered the recruitment pipeline, such as a job board, LinkedIn, referral, or career site. Zoho Recruit records this for every candidate to enable Source Effectiveness reporting.

Can Zoho Recruit automatically tag candidates with their sourcing channel?

Yes. When candidates apply through integrated job boards or the career site, Zoho Recruit automatically assigns the source tag. Manually added candidates can be tagged by the recruiter from a predefined source list.

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