The Source Effectiveness report in Zoho Recruit shows, for each sourcing channel, the total applications received, candidates shortlisted, candidates interviewed, offers extended, and hires made. It calculates the conversion rate through each stage for every source. A channel with high application volume but low conversion rates may be attracting unqualified candidates. A channel with low volume but high conversion produces better-quality candidates per application.
Zoho Recruit’s Source Effectiveness data helps recruiting teams allocate budget more efficiently. If employee referrals produce 35% of hires from 10% of applications while a paid job board produces 15% of hires from 40% of applications, the business case for expanding the referral programme is clear. Regular Source Effectiveness reviews are standard practice for mature recruiting operations in India’s IT and manufacturing sectors.
Source Effectiveness in Zoho Recruit is a report measuring the conversion rate of each sourcing channel from application through to hire, enabling data-driven decisions about sourcing budget allocation.
Source Effectiveness compares the number of candidates from each source at each pipeline stage: applications, shortlists, interviews, offers, and hires. Conversion rates between stages reveal which channels deliver candidates with genuine potential rather than just application volume.
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