When configuring a Webhook action, you provide: the target URL, the HTTP method (POST is most common), the authentication type if required, and the payload format – JSON, XML, or form-encoded. You can map CRM field values to payload keys, allowing the receiving system to process record-specific data.
Webhooks are useful for pushing data to ERP systems, triggering external workflows, updating inventory quantities, notifying warehouse systems, or logging events in custom reporting dashboards.
A Webhook sends data out but does not process a response. A Custom Function can both send data out and act on the response using Deluge scripting. Zoho Flow is a no-code alternative that can handle multi-step integrations triggered by the same events, without writing code.
A Webhook is a workflow action that sends an HTTP POST request with CRM record data to an external URL when a workflow rule fires. It allows Zoho CRM to push real-time data to third-party systems, custom applications, or middleware tools.
A Webhook is push-based – Zoho CRM sends data to the external system when an event occurs. The REST API is pull-based – the external system makes requests to Zoho CRM to read, create, or update data. Webhooks are better for real-time event notifications; the REST API is better for on-demand data retrieval.
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