White Label Analytics in Zoho Analytics is a configuration option that removes Zoho branding from shared reports and dashboards and replaces it with the customer’s own logo, colour scheme, and domain, enabling analytics to be presented as a proprietary product.
Use White Label Analytics when your reporting requirements go beyond what built-in defaults provide. This feature is most valuable for organisations that have moved past basic data viewing and need precise control over how their data is organised, queried, or presented. Teams working with multiple data sources, varied user groups, or complex business logic will find this capability central to their Zoho Analytics setup.
Before configuring White Label Analytics, ensure that the underlying data tables are clean and consistently structured. Irregular naming conventions, mixed data types in a single column, or missing values can produce unexpected results. For shared environments, coordinate with your Workspace Administrator before making changes that affect reports used by other team members. Testing on a duplicate report before applying changes to production dashboards is a sound practice.
White Label Analytics allows organisations to present Zoho Analytics reports and dashboards under their own brand. You can configure a custom domain, upload your logo, set brand colours, and remove all Zoho references from the interface. End users of the white-labelled portal see your brand, not Zoho’s.
White Label Analytics is available on higher-tier Zoho Analytics plans. Check the current Zoho Analytics pricing page for plan-specific availability. The feature is most commonly used by analytics service providers, ISVs, and enterprises delivering analytics to external customers.
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