A WhatsApp campaign in Zoho Campaigns sends messages to opted-in subscribers via WhatsApp Business API. WhatsApp campaigns can be promotional (product launches, offers) or transactional (order confirmations, shipping updates). All templates must be pre-approved by Meta before sending.
Meta requires all outbound WhatsApp Business messages to use approved templates. Templates are categorised as Utility (transactional), Marketing (promotional), or Authentication (OTP). Each category has different pricing and delivery rules. Template approval typically takes a few hours to a day.
You must have explicit opt-in from recipients before sending WhatsApp messages. Unlike email, WhatsApp has a very low spam tolerance — high opt-out or block rates can cause Meta to reduce or revoke your sending access. Focus on highly relevant, high-value messages to maintain a healthy account.
Aaxonix is a certified Zoho implementation partner based in Pune. Architecture-first, no surprises.