Trend Analysis in Zoho Analytics is the examination of how a metric changes over a series of time periods to identify directional patterns, seasonal variations, and long-term growth or decline, supporting forecasting and strategy decisions.
Use Trend Analysis when your reporting or data needs go beyond standard defaults. This feature suits organisations working with multiple data sources, varied user groups, or specific business logic. Always confirm with your Workspace Administrator before making changes that affect shared reports used by other teams.
Ensure underlying tables are clean and consistently structured before configuring Trend Analysis. Test on a duplicate report before applying changes to production dashboards. For high-traffic workspaces, schedule configuration changes during off-peak hours to avoid disrupting active users.
Trend Analysis in Zoho Analytics involves building time-series reports (line charts, area charts, or trend tables) to observe how a metric evolves over time. It helps distinguish between short-term fluctuations and genuine directional changes, and can be enhanced with moving averages or forecasting.
In the chart report editor, look for the Trend Line or Reference Line option in the chart properties. Zoho Analytics supports linear trend lines overlaid on scatter charts and time-series charts. You can also apply Moving Average as a secondary column to smooth out fluctuations.
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