A Social Report in Zoho Social is a comprehensive analytics summary covering the performance of your connected social profiles over a defined time period. Reports include metrics such as total reach and impressions, engagement rate, follower growth, most popular posts, best posting times, audience demographics (where available), and comparisons to previous periods. Social Reports are used for internal performance reviews and client reporting.
Zoho Social offers several report types: overview reports that aggregate metrics across all connected profiles, per-network reports that focus on a single platform, post performance reports that rank individual posts by engagement or reach, audience reports that show follower demographics and growth, and competitor comparison reports (where monitoring data is available). Reports can be customised for the metrics and date ranges most relevant to your analysis.
Social Reports in Zoho Social can be exported as PDF or sent via email on a scheduled basis. For agencies, automated weekly or monthly report delivery to clients is a time-saving feature that ensures stakeholders receive regular performance updates without the agency needing to manually generate and send reports each time. The report design can be branded with the agency’s or client’s visual identity.
Yes. Zoho Social allows you to customise report layouts, selecting which metric widgets to include and how to organise them. You can build a client-facing report that highlights the KPIs most relevant to the client’s objectives (such as reach for a brand awareness campaign or engagement rate for a community-building strategy) and exclude internal operational metrics that are not meaningful to the client.
The historical data range available for Social Reports in Zoho Social depends on when the social profiles were connected and your Zoho Social plan. Data collection begins when the profile is connected, so historical data before the connection date is not available. Some plans offer longer data retention periods for analytics history. For building long-term performance benchmarks, connecting your profiles to Zoho Social as early as possible maximises the historical dataset available for reporting.
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