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Zoho Flow

Send Email Action

A Zoho Flow action that sends a transactional or notification email through a connected email service when a workflow step is reached.

What Is Send Email Action in Zoho Flow?

The Send Email Action in Zoho Flow dispatches an email through a configured email service (Zoho Mail, Gmail, Outlook, or SMTP) as part of an automated workflow. It is used for transactional notifications: confirmation emails, internal alerts, approval requests, and status updates triggered by business events.

Personalisation

Email body and subject can include dynamic data from the flow — the recipient’s name, the deal amount, the order reference, the document title. This makes automated emails contextually relevant rather than generic, improving both their utility and the recipient’s experience.

Send Email vs Marketing Email

Send Email Action in Zoho Flow is for transactional, one-to-one emails triggered by specific events. For bulk marketing campaigns to subscriber lists, use Zoho Campaigns. Mixing transactional and marketing email purposes degrades deliverability for both — keep them on separate sending infrastructure.

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