Repeat Post in Zoho Social is a feature that enables a single post to be published multiple times on a recurring schedule. Once you set up a Repeat Post with a defined interval (such as every week, every two weeks, or monthly), Zoho Social automatically republishes the content on the specified schedule until you choose to stop the repetition. This is ideal for evergreen content that remains relevant over time.
Repeat Post is commonly used for content like: weekly blog post promotions, recurring promotions or discount offers, regular reminders about business hours or contact details, seasonal content that recurs annually, and educational tips or facts series that work on any day of the week. By putting this content on auto-repeat, social media managers free up their scheduling time for creating fresh, timely content.
Active Repeat Posts are visible in the Zoho Social Publishing Calendar with a recurring indicator so you can track which posts are set to republish. You can pause or stop a Repeat Post at any time. If you need to update the content, you stop the current repeat, edit the post, and start a new Repeat Post with the updated content. Zoho Social keeps a history of all published instances of a Repeat Post for reference.
Yes. When you set up a Repeat Post in Zoho Social, you specify the day and time for each recurrence. The post will publish at that exact time on the configured schedule. If you want variable timing for repeat posts (publishing at the best time for each occurrence), you can combine the Repeat Post concept with SmartQ to let the system optimise the exact time within the scheduled day.
Yes. Repeat Posts in Zoho Social run on the schedule you configure regardless of how the previous instance performed. If you notice that a Repeat Post consistently gets low engagement, you should review the content and timing rather than letting it continue to post automatically. Zoho Social’s analytics help you identify low-performing posts so you can update or discontinue repeat cycles that are not generating value.
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