A Public Permalink in Zoho Analytics is a shareable URL that provides open, unauthenticated access to a specific report or dashboard, allowing anyone with the link to view the data without signing in to Zoho Analytics.
Use Public Permalink when your reporting requirements go beyond what built-in defaults provide. This feature is most valuable for organisations that have moved past basic data viewing and need precise control over how their data is organised, queried, or presented. Teams working with multiple data sources, varied user groups, or complex business logic will find this capability central to their Zoho Analytics setup.
Before configuring Public Permalink, ensure that the underlying data tables are clean and consistently structured. Irregular naming conventions, mixed data types in a single column, or missing values can produce unexpected results. For shared environments, coordinate with your Workspace Administrator before making changes that affect reports used by other team members. Testing on a duplicate report before applying changes to production dashboards is a sound practice.
A Public Permalink is a unique URL generated by Zoho Analytics for a specific report or dashboard that can be accessed by anyone with the link, without requiring a Zoho login. It is suitable for sharing analytics with external audiences such as customers, partners, or the general public.
Public Permalinks are obscure URLs but are not password-protected by default. Anyone who has the URL can view the report. For sensitive data, use authenticated sharing options such as email-based sharing or portal access instead. You can revoke a public permalink at any time from the sharing settings.
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