Page visit score in Zoho SalesIQ allows you to assign a numeric value to specific pages on your website. When a visitor views a page with a score assigned, those points are added to their running lead score. Higher scores indicate pages that signify stronger buying intent.
Assign higher scores to high-intent pages: pricing (10 points), demo request (15 points), case studies (5 points), product feature pages (7 points). Assign lower scores to general content pages (blog posts, about us). Visiting the pricing page three times should score higher than visiting it once — configure visit frequency multipliers if needed.
Combine page visit scores with engagement scores (chat initiated, form submitted) to create a composite lead score that reflects both content consumption and intent signals. Filter the visitor list by score threshold to focus proactive chat efforts on the highest-scoring active visitors.
Page Visit Score is a component that feeds into the overall Lead Score. It specifically measures the value of which pages the visitor has viewed during their current or past sessions, with high-intent pages like pricing or demo request pages contributing more points. Lead Score is the aggregate metric that combines Page Visit Score with frequency, recency, and other behavioural signals.
Pages that indicate strong purchase intent should be weighted highest: the pricing page, the demo or free trial page, the contact page, and specific product comparison pages. Blog articles and general information pages can be given low scores since they attract a much wider top-of-funnel audience who are not yet ready to buy.
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