Lead scoring in Zoho Campaigns assigns numerical points to contacts based on their engagement actions — opening emails, clicking links, visiting specific web pages, or completing forms. As a contact accumulates points, their score rises, signalling increasing interest and readiness for sales engagement.
Assign higher point values to actions that indicate stronger buying intent: clicking a pricing page link scores higher than opening a newsletter. Set negative scores for disengagement signals: not opening any email in 60 days reduces the score. This keeps scores current and reflective of recent behaviour.
Lead scores from Zoho Campaigns sync to Zoho CRM contact records. Sales teams can filter CRM leads by Campaigns score to identify hot prospects. When a lead crosses a threshold score, a CRM task or alert can be automatically created, triggering timely sales follow-up at the moment of peak interest.
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