Lead score in Zoho SalesIQ is a numeric value automatically calculated for each website visitor based on their behaviour: pages visited, time on site, number of return visits, specific pages viewed (pricing, product demo), and chat history. Higher scores indicate visitors showing stronger buying signals.
Configure scoring rules in Zoho SalesIQ to assign point values to specific actions. Visiting the pricing page might score 10 points; visiting it three times on separate days scores 30. Viewing a case study scores 5. You can set threshold scores that trigger proactive chat triggers automatically.
SalesIQ lead scores can be pushed to Zoho CRM alongside the visitor’s contact information when a chat is completed or a form is submitted. Sales teams can then filter CRM leads by SalesIQ score to prioritise their follow-up on the warmest prospects.
Lead Score increases with high-intent behaviours: repeated visits, visits to pricing or product pages, long session durations, direct traffic from branded searches, high page view counts, and return visits within a short window. The scoring rules are configured by the operator and weighted by how closely each behaviour correlates with conversion.
Teams can set up proactive chat triggers that automatically initiate a conversation when a visitor’s score crosses a threshold, such as sending a targeted message to any visitor scoring above 70. High-score visitors can also be flagged in the real-time visitor list so agents can prioritise manual outreach during their session.
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