KRAs (Key Result Areas) in Zoho People are the primary areas of responsibility on which an employee's performance is evaluated. Each KRA represents a major function or objective of the role, and targets are set against each KRA at the start of an appraisal cycle.
Key Result Areas define the core domains in which an employee is expected to deliver results. For a Sales Executive, KRAs might include Revenue Target Achievement, New Client Acquisition, and Customer Retention. For an HR Manager, KRAs might include Recruitment TAT, Employee Engagement Score, and Training Completion Rate.
In Zoho People’s performance module, each employee’s appraisal is structured around their assigned KRAs. At the start of the cycle, targets are set for each KRA; at the end, actual performance against those targets is evaluated.
Not all KRAs are equally important. You can assign a percentage weight to each KRA — Revenue Target Achievement might carry 50% weight, while Customer Retention carries 30% — so the final performance score reflects the relative importance of each area.
A KRA is the broad area of responsibility. A KPI (Key Performance Indicator) is the specific, measurable metric used to evaluate performance within that KRA. For example, KRA = Revenue Growth; KPI = Quarterly revenue compared to target.
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