A Journey trigger in Zoho Campaigns is the event that starts a subscriber’s journey through an automation workflow. When the trigger condition is met for a specific contact, they enter the journey and begin receiving the configured sequence of emails and actions.
Standard journey triggers include: contact added to a specific list, contact clicks a link in a specific campaign, a contact field value changes (e.g., lead status becomes Hot), a specific date arrives (e.g., the contact’s subscription anniversary), a CRM update occurs, or a form is submitted.
Choose triggers that closely correlate with the intent you want to respond to. Joining a free trial list signals different intent than joining a newsletter list and warrants different journey content. Define separate journeys for different triggers rather than building one complex journey with multiple entry points.
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