An Instagram Business Account in Zoho Social is an Instagram professional account (either Business or Creator type) connected to the platform. Through this connection, you can schedule and publish feed posts, carousels, and Reels, monitor comments, reply to mentions, and access Instagram Insights for reach, impressions, and follower analytics. The connection requires the Instagram account to be linked to a Facebook Page and managed through Meta’s API.
Zoho Social supports direct publishing to Instagram for feed posts and Reels without requiring a push notification to the mobile app (which was a limitation in older API versions). This means posts can publish automatically at the scheduled time without you needing to be on your phone. Carousel posts (multiple images in one post) are also supported, along with the First Comment feature for scheduling hashtags in the first comment.
Instagram’s API policies are stricter than other platforms. Stories cannot be published directly through third-party tools via the standard API. Hashtag research and optimal hashtag selection are particularly important for Instagram reach, and Zoho Social provides hashtag recommendations based on your content and industry. Ensure your Instagram account is configured as a Business Account (not a personal account) for full API functionality.
Yes. Instagram’s API for business publishing requires the Instagram account to be linked to a Facebook Page. This is a Meta policy requirement, not a Zoho Social restriction. If your Instagram account is not linked to a Facebook Page, you will need to link it through your Facebook Business Manager before you can connect it to Zoho Social for direct publishing.
Instagram Stories direct publishing through third-party APIs is subject to Meta’s access policies, which have changed over time. As of the last available information, direct Story publishing through third-party tools including Zoho Social has limitations. Check Zoho Social’s current Instagram feature documentation for the latest status on Story publishing support, as Meta updates API access periodically.
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