An email campaign in Zoho Campaigns is a single bulk email sent to a group of subscribers at a scheduled time. It consists of a sender name and address, subject line, preheader text, email body (created with the template editor), and a recipient list or segment. Campaigns can be sent immediately or scheduled for a future time.
Zoho Campaigns supports regular campaigns (one-time sends), A/B test campaigns (testing subject lines or content variants), and RSS campaigns (automatically sending when new blog content is published). Each type serves different communication objectives.
Before sending any campaign, preview it on desktop and mobile, check all links, verify the unsubscribe link is present, review the spam score in Zoho Campaigns’ spam checker, confirm the sender domain is authenticated (SPF, DKIM, DMARC), and send a test email to yourself.
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