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Zoho Desk

CSAT (Customer Satisfaction Score)

CSAT in Zoho Desk measures customer satisfaction after ticket resolution through automated surveys, with scores tracked by agent, team, and ticket type.

CSAT (Customer Satisfaction Score) in Zoho Desk is a survey metric that measures how satisfied a customer was with their support experience after a ticket is resolved. It is typically a rating scale sent via email once a ticket is closed.

How CSAT Surveys Work in Zoho Desk

When a ticket is closed, Zoho Desk automatically sends a CSAT survey to the customer. The survey asks for a rating, commonly a 1-to-5 star scale or a thumbs up/thumbs down, and optionally invites a comment. Responses are recorded against the ticket and the handling agent.

CSAT by Agent and Team

Zoho Desk aggregates CSAT scores at agent, team, and department level. Managers can see which agents consistently receive high satisfaction ratings, which need coaching, and whether certain ticket categories score lower, informing targeted improvement efforts.

CSAT vs NPS vs CES

CSAT measures satisfaction with a specific interaction. NPS measures overall loyalty to the brand. CES measures how easy the experience was. Using all three gives a complete picture of customer experience across different dimensions.

Example: A home appliance company sends CSAT surveys after every closed service ticket. Their average CSAT is 4.2 out of 5. Tickets handled by the technical team score 4.6, while billing tickets average 3.5. Management prioritises improving billing processes based on this data.
What is CSAT in Zoho Desk?

CSAT (Customer Satisfaction Score) is a post-resolution survey metric in Zoho Desk that measures how satisfied customers were with their support experience. Scores are tracked per agent and team to guide coaching and service improvements.

How does Zoho Desk send CSAT surveys?

Zoho Desk sends CSAT surveys automatically via email when a ticket is closed. The survey includes a rating scale and an optional comment field. Responses are linked to the ticket and the agent who handled it.

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