Post Collaboration in Zoho Social is the feature that allows multiple team members to leave comments and feedback on a draft post before it is scheduled or submitted for approval. Instead of a single author working in isolation, the team can provide input through internal notes visible only to Zoho Social users, not on the live social post. This is useful for refining copy, confirming facts, or aligning on messaging before a post is finalised.
When a post is in draft or submitted state in Zoho Social, other team members with access to the Brand can open the post and leave internal comments. The author or approver can review these notes and incorporate feedback before the post is approved for publication. All comments are timestamped and attributed to the commenter, creating a collaborative record of the review discussion.
Collaborative review before publishing improves content quality by catching errors, inconsistencies, or tone issues that a single author might miss. For brands with strict brand voice guidelines or regulated industries where content accuracy is critical, adding a peer review step through Post Collaboration before the formal approval workflow runs is a valuable quality gate that does not require a formal approval action from every commenter.
Internal collaboration comments in Zoho Social are visible to all team members with access to the Brand, including client Team Members if they have been added with the appropriate access level. If you want to keep internal discussion private from the client, check whether Zoho Social provides a distinction between internal notes (visible to agency staff only) and client-visible comments within the collaboration feature.
Yes. Zoho Social supports mentioning specific team members in collaboration comments, triggering a notification to the mentioned user. This is useful for directing a specific question to the right person (such as tagging the brand manager for a messaging question or the legal reviewer for compliance-sensitive content) without a separate communication channel.
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