Hashtag Monitoring in Zoho Social is the tracking of all public posts that use a specific hashtag across connected social platforms. It allows you to monitor the performance and reach of your own branded hashtags (such as a campaign hashtag), follow industry conversation hashtags to find relevant discussions, or track competitor campaign hashtags to assess their reach and engagement.
You create a Hashtag Monitor Column in Zoho Social by entering the hashtag you want to track. Zoho Social then streams all public posts using that tag in real time. You can engage with posts directly from the monitor, share relevant content, or extract insights about what kind of content performs best with a given hashtag before using it in your own posts.
For brands running campaigns with a dedicated hashtag (such as a product launch or user-generated content campaign), the Hashtag Monitor in Zoho Social provides a real-time feed of all campaign participation. This allows community managers to engage with participants, repost user-generated content, and track campaign traction without manually searching for the hashtag on each platform.
Instagram’s API has restrictions on hashtag monitoring for third-party tools, with the number of hashtags you can track simultaneously limited by Instagram’s API policies. The exact monitoring capabilities available for Instagram hashtags in Zoho Social may vary based on current API access. For platforms with open search APIs (such as X/Twitter), hashtag monitoring is more comprehensive than for Instagram.
Zoho Social monitors the exact hashtag you specify. If your campaign hashtag is commonly misspelled, you should create separate Monitor Columns for each variant to capture all relevant posts. For very important campaigns, tracking 2-3 common misspellings alongside the correct hashtag ensures you do not miss significant engagement that uses a near-miss variant of your official tag.
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