A Monitor Column in Zoho Social is a customisable feed that streams social media activity matching a defined criterion. You can create Monitor Columns to track brand mentions, specific hashtags, keyword searches, or activity from specific accounts. Each column appears as a vertical feed in the Monitors section, similar to a TweetDeck or Hootsuite dashboard, giving you a real-time view of relevant social conversations.
Common Monitor Column types in Zoho Social include: Mentions — posts that tag your brand’s connected profiles; Hashtag — posts using a specific hashtag; Keyword — posts containing a specific word or phrase; Brand — posts mentioning your brand name without tagging the account directly; and Competitor — activity from a competitor’s account or mentions of a competitor’s brand. You can create multiple columns for different monitoring needs within the same brand.
From a Monitor Column, you can engage directly with posts: reply to comments, like posts, or share relevant content. For high-value interactions, such as a potential customer asking about your product in a keyword column, responding promptly through the monitor gives you a significant competitive advantage. For posts flagged as potential leads, Zoho Social’s CRM integration allows you to push the contact information to Zoho CRM directly from the monitor view.
Yes. Zoho Social can send email or in-app notifications when new activity appears in designated Monitor Columns, particularly for brand mention columns where timely response is important. Configuring notifications for high-priority columns ensures you are alerted to important social conversations without needing to check the Monitors view constantly throughout the day.
The number of Monitor Columns you can create per Brand depends on your Zoho Social plan. Standard plans include a set number of columns, while higher-tier plans allow more. For brands with extensive monitoring needs (tracking many competitors, multiple keywords, and multiple hashtags), choosing a plan with a generous column limit ensures you can cover all your monitoring requirements without having to choose between them.
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