A Google Business Profile (formerly Google My Business) connected to Zoho Social allows you to schedule and publish Google Posts that appear on your business’s panel in Google Search results and Google Maps. These posts can promote events, offers, news, and products directly in Google’s search interface, giving local businesses and service companies an additional visibility channel managed from within Zoho Social.
Google Business Profile supports several post types: What’s New (general updates), Events (with date and time), Offers (with redemption details and discount codes), and Products. Each post type has specific fields that Zoho Social’s post composer supports when publishing to a connected Google Business Profile. Posts have a default lifespan of 7 days for standard posts, while event and offer posts remain active until their end date.
Google Business Profile posts appear prominently in branded searches, meaning customers who search for your business by name will see your latest updates in the search results panel. For local businesses such as restaurants, retailers, and service providers, regular Google Business posting keeps the knowledge panel fresh and can influence whether potential customers choose to visit or contact the business.
While Google Business Profile posts are not a direct ranking factor for organic search results, they contribute to the overall engagement signals on your business profile. Active profiles with regular posts signal to Google that the business is active and engaged with customers, which can positively influence local search visibility. The posts themselves appear in the Knowledge Panel and can drive clicks directly from search results.
Yes. Zoho Social supports scheduling Google Business Profile posts in advance, just like posts for other social networks. You create the post, select your connected Google Business Profile, set the date and time, and Zoho Social publishes it automatically. This allows you to plan promotions and updates in advance and ensure they appear during business hours without needing to publish manually at the moment.
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