A Twitter (now X) account connected to Zoho Social enables scheduling and publishing tweets, monitoring brand mentions and hashtag conversations, and managing replies and engagement from within the Zoho Social interface. After Twitter’s rebranding to X and changes to its API access policies, third-party tool integrations including Zoho Social’s X integration may require higher-tier API access depending on current platform policies.
Through the connected X/Twitter account, Zoho Social supports composing tweets with text, images, videos, and links, scheduling them in advance, and monitoring mentions and hashtags via the monitoring columns. The character limit for X posts (280 characters for standard accounts) is enforced in the post composer. Thread posting may be supported depending on the API access level.
X/Twitter significantly changed its API access policies in 2023, introducing paid tiers for API access that affected third-party publishing tools. The availability and reliability of X integration in Zoho Social depends on Zoho’s API access tier and X’s current policies. Before relying on X scheduling in Zoho Social, verify the current integration status in Zoho Social’s official documentation or the Connected Profile setup screen.
Thread scheduling support in Zoho Social for X/Twitter has varied with API changes. Check Zoho Social’s current feature list for the specific X/Twitter features supported under the current API access arrangement. For critical thread campaigns, you may want to verify the feature works correctly with a test post before scheduling an important multi-tweet thread in advance.
Monitoring mentions and keyword conversations on X/Twitter in Zoho Social depends on the API access level available. Real-time stream access was significantly restricted for free/lower API tiers after X’s 2023 policy changes. Check Zoho Social’s current monitoring capabilities for X/Twitter to understand what mention and keyword tracking is possible under your current plan and Zoho’s API access arrangement with X.
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