SmartQ is Zoho Social’s intelligent scheduling feature that analyses the engagement patterns of your audience on each social network and identifies the time slots when your followers are most active and likely to engage with your content. When you add a post to the SmartQ, Zoho Social automatically schedules it at the next available optimal time rather than requiring you to manually pick a date and time.
Zoho Social analyses historical engagement data (likes, comments, shares, clicks) for your connected social profiles to build a model of when your specific audience is most active. These optimal times are updated regularly as new engagement data is collected. When you add content to the SmartQ, it is inserted into the next available slot in the optimised schedule for that profile, forming a queue of posts that publish continuously at the best times.
Manual scheduling requires you to research optimal posting times (from general social media research or your own analytics) and set each post individually. SmartQ automates this decision based on your audience’s actual behaviour, which may differ from generic industry recommendations. For teams producing a high volume of content, SmartQ significantly reduces the time spent on scheduling decisions while improving the consistency of post timing.
Yes. Zoho Social allows you to view and customise the SmartQ time slots for each connected profile. You can remove default time slots and add custom ones that align with your content strategy or business hours. Customising SmartQ combines Zoho’s data-driven recommendations with your own strategic judgment about the best times to reach your audience.
SmartQ calculates optimal times for each connected social profile independently, since audience behaviour varies between platforms. The feature is available for the major networks supported by Zoho Social. The quality of the recommendations improves over time as more engagement data is collected, so SmartQ tends to be more accurate for established profiles with a substantial posting history than for brand-new accounts.
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