A Brand in Zoho Social is the top-level workspace that represents a single business entity. All the social media profiles you connect for that business (Facebook Page, Instagram account, LinkedIn page, etc.) are managed within one Brand. Zoho Social allows agencies and users with multiple clients to create multiple Brands, keeping each client’s social profiles, posts, and analytics completely separate.
Each Brand in Zoho Social has its own team members, connected profiles, publishing calendar, monitoring columns, and reports. Brand settings include the timezone (used for scheduling posts), the business name and logo, and the default team member roles. Changes to Brand settings only affect that Brand’s workspace and do not impact other Brands in the same Zoho Social account.
Zoho Social’s Agency plan allows marketing agencies to create separate Brands for each client, with a dedicated portal where clients can review and approve posts without needing access to the full Zoho Social admin interface. Each Brand can have its own client collaborators and approval workflow, making Zoho Social practical for agencies managing social media for multiple clients simultaneously.
The number of Brands you can manage in Zoho Social depends on your plan. The Agency plans support more Brands than the standard business plans. Check Zoho Social’s current plan comparison for the Brand limit applicable to your subscription tier. You can always upgrade your plan if you need to add more client Brands as your agency grows.
Team members in Zoho Social are assigned to specific Brands. A person can be a member of multiple Brands but must be invited to each one separately. Their role and permissions (Admin, Author, etc.) can differ between Brands, allowing you to give the same person full admin rights on one client’s Brand while keeping them as a contributor on another.
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