The Traffic Source Report in Zoho SalesIQ categorises your website visitors by how they arrived: organic search, paid search, social media, direct (no referrer), email campaigns, referral (other websites), or specific UTM-tagged campaigns. It shows visitor counts, chat initiation rates, and lead generation by source.
This report reveals which acquisition channels bring not just the most visitors but the most engaged visitors. Organic search visitors might arrive in high volumes but have lower chat rates. LinkedIn campaign visitors might be fewer but have a higher chat-to-lead conversion rate. These insights guide marketing channel investment decisions.
Layer chat conversion data on top of traffic source data to calculate channel-level visitor-to-lead conversion rates. A channel with 10% chat initiation and 80% lead conversion per chat is more valuable than one with 2% initiation and 40% conversion, even if it drives more total visits.
The Traffic Source Report captures organic search, direct traffic, paid search (via UTM parameters), referral from other websites, social media traffic, and email campaign traffic. Any traffic with UTM parameters appended is attributed to the corresponding campaign. Traffic without UTM parameters from known search engines is classified as organic.
By showing which traffic sources produce the most chat conversations and the highest chat-to-conversion rates, the report reveals where engaged visitors come from. A source that drives high visit volume but few chats suggests low intent; a source with fewer visits but a high chat rate suggests strong intent. This guides budget allocation toward higher-performing channels.
The Traffic Source Report captures organic search, direct traffic, paid search (via UTM parameters), referral from other websites, social media traffic, and email campaign traffic. Any traffic with UTM parameters appended is attributed to the corresponding campaign. Traffic without UTM parameters from known search engines is classified as organic.
By showing which traffic sources produce the most chat conversations and the highest chat-to-conversion rates, the report reveals where engaged visitors come from. A source that drives high visit volume but few chats suggests low intent; a source with fewer visits but a high chat rate suggests strong intent. This guides budget allocation toward higher-performing channels.
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