An RSS campaign in Zoho Campaigns is an automated email type that monitors an RSS feed (typically a blog or news feed) and automatically sends an email to your subscriber list when new content is detected. This allows you to automatically notify subscribers of new blog posts without manually creating a campaign each time.
Configure an RSS campaign by connecting it to your blog’s RSS feed URL, designing the email template (with RSS merge tags that pull in the post title, excerpt, and image), setting the sending frequency (immediately, daily digest, weekly digest), and selecting the subscriber list.
RSS campaigns are ideal for content-heavy businesses that publish regularly and want to maintain consistent subscriber communication without the overhead of manual campaign creation. They ensure subscribers are always notified of new content while keeping the marketing team’s workload manageable.
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