An email template in Zoho Campaigns is a reusable email design that defines the visual layout, branding elements, and structural sections of an email. Templates allow marketing teams to maintain brand consistency across campaigns without redesigning each email from scratch.
Zoho Campaigns offers pre-built templates for common use cases (newsletter, promotional, event invitation, product announcement) and allows you to create custom templates using the drag-and-drop editor or raw HTML. Custom templates can lock certain brand elements (header, footer, colour scheme) while leaving content blocks editable for each campaign.
All templates in Zoho Campaigns should be mobile-responsive, as typically 50-60% of email opens occur on mobile devices. The drag-and-drop editor generates responsive code automatically. If using a custom HTML template, test it across desktop and mobile clients using the preview tool before saving it as your standard template.
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