A Journey in Zoho Campaigns is a visual workflow builder for creating sophisticated, behaviour-driven email automation. Unlike linear drip sequences, journeys branch based on subscriber actions — clicking a link takes them down one path; not opening an email takes them down another. This allows highly personalised communication at scale.
Journeys consist of triggers (what starts the journey), delays (wait periods between steps), conditions (if/else branches based on behaviour or properties), actions (send email, update contact field, add to list, notify team member), and exits (conditions that remove someone from the journey).
Post-purchase journeys thank customers and cross-sell. Lead scoring journeys move contacts between segments based on engagement. Re-engagement journeys attempt to reactivate dormant contacts with a sequence of escalating offers, removing them from the list if they remain inactive through the entire sequence.
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