A drip campaign in Zoho Campaigns is a series of pre-scheduled emails sent to subscribers automatically over a defined time period. Unlike a single campaign, a drip sequence delivers content incrementally — dripping information, value, or offers to subscribers at planned intervals after a trigger event.
Onboarding drips guide new users through a product’s features over 7-14 days. Lead nurture drips educate prospects over weeks or months before asking for a meeting. Re-engagement drips attempt to win back inactive subscribers with progressively compelling offers.
Map the subscriber journey before writing emails. Define the trigger, the goal of each email, the interval between emails, and the exit condition (subscriber converts, unsubscribes, or reaches the end of the sequence). Content should progress logically from awareness to consideration to action.
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