An autoresponder in Zoho Campaigns is an automated email triggered by a specific event or action, such as a new subscriber joining a list, a subscriber clicking a link, or a set number of days after subscription. It allows you to communicate with subscribers automatically without manual sending.
A simple autoresponder sequence might send a welcome email immediately on subscription (Day 0), a product overview on Day 2, a case study on Day 5, and a consultation offer on Day 10. This nurtures new subscribers automatically while your team focuses on other work.
An autoresponder is a linear, time-based sequence. A journey (Zoho Campaigns’ advanced automation) adds conditional branching based on subscriber behaviour. Use autoresponders for simple welcome sequences and journeys for complex, conditional nurture flows.
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