A subscriber in Zoho Campaigns is a contact who has consented to receive email communications and appears as active on at least one mailing list. Subscriber count directly affects your Zoho Campaigns plan pricing and billing. A contact can be subscribed to multiple lists simultaneously.
Contacts transition through states: Subscribed (active, receives emails), Unsubscribed (opted out, excluded from all campaigns), Hard Bounced (invalid email, permanently excluded), Soft Bounced (temporary delivery failure, excluded after repeated failures), and Spam Complained (marked as spam, excluded).
Under GDPR, CAN-SPAM, and India’s DPDP Act, you must have documented consent to email subscribers. Zoho Campaigns’ signup forms with double opt-in provide the strongest consent proof. Review your consent basis before importing any contact list to avoid compliance violations.
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