A mailing list in Zoho Campaigns is a named collection of subscriber email addresses. When you create an email campaign, you send it to one or more mailing lists. Lists can be organised by geography, product interest, customer type, or acquisition channel, depending on how you segment your audience.
Zoho Campaigns supports basic lists (static collections), dynamic segments (automatically updated based on contact properties), and topic-based lists (where subscribers opt in to specific content topics). Each serves different segmentation needs.
Keep mailing lists clean by regularly removing hard bounces, persistent soft bounces, and long-inactive subscribers. Poor list hygiene inflates subscriber counts while degrading deliverability. High bounce rates and low engagement damage your sender reputation and reduce inbox placement rates.
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