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Zoho Desk

Multi-Brand Help Desk

Multi-brand help desk in Zoho Desk lets one account support multiple brands, each with separate Help Centres, channels, and SLAs, managed by a shared or dedicated agent pool.

Multi-brand help desk in Zoho Desk allows a single account to support multiple brands or business units, each with their own Help Centre, email addresses, branding, and SLA policies, managed from one centralised platform.

How Multi-Brand Works in Zoho Desk

Each brand in Zoho Desk is represented as a separate department or portal with its own logo, colour scheme, domain, and support channels. Customers interacting with Brand A see a completely separate Help Centre from Brand B, even though agents may be shared.

Shared Agents Across Brands

Agents can be assigned to multiple departments, allowing a single support team to handle tickets from several brands. This is particularly useful for holding companies or agencies managing support for multiple clients from one Zoho Desk account.

Reporting Across Brands

Zoho Desk provides both brand-specific and consolidated reports. A support manager can view total ticket volume across all brands or drill down to see performance for each brand separately, enabling targeted improvement decisions.

Example: A digital agency in Mumbai uses Zoho Desk to manage support for three client brands simultaneously. Each brand has its own Help Centre, email channel, and CSAT survey. Shared agents handle all three brands, switching context within the same Zoho Desk interface.
What is Multi-Brand Help Desk in Zoho Desk?

Multi-brand help desk allows a single Zoho Desk account to power support for multiple brands, each with their own Help Centre, channels, and branding. Agents can be shared across brands while customers see fully separate support experiences.

Can agents work across multiple brands in Zoho Desk?

Yes. Agents can be assigned to multiple departments or brands within one Zoho Desk account. They switch between brands in the agent interface while customers experience fully separate branded portals.

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