The Notifications API in Zoho CRM is a webhook-based mechanism that pushes real-time event notifications to an external URL when records are created, updated, or deleted. Instead of polling the CRM for changes, your application receives an instant push notification when a specified event occurs.
The Notifications API (also called the CRM Change Notification API) allows external applications to subscribe to events in Zoho CRM. When a subscribed event occurs – such as a new Lead being created, a Deal being updated, or a Contact being deleted – Zoho CRM sends an HTTP POST request to the registered callback URL with the event details.
This is far more efficient than polling the CRM REST API repeatedly to check for changes. Notifications arrive in near real-time (typically within seconds), making the Notifications API the correct mechanism for building event-driven integrations.
A Notifications API subscription specifies: the channel URL (your callback endpoint), the module to watch (e.g., Leads), the events to subscribe to (Create, Edit, Delete, or All), a token (for verification), and an expiry time. Subscriptions must be renewed before they expire.
The Notifications API in Zoho CRM is a webhook-based mechanism that pushes real-time event notifications to an external URL when records are created, updated, or deleted. Instead of polling the CRM for changes, your application receives an instant push notification when a specified event occurs.
Webhooks in Zoho CRM are triggered by Workflow Rules – you define a condition, and a webhook fires when a record matches it. The Notifications API is a programmatic subscription where your application registers for event push notifications. Notifications API is more flexible for developer-built integrations.
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