Zoho Campaigns: Email Marketing for Indian Businesses

Zoho Campaigns is Zoho’s email marketing platform. For Indian businesses that want to send newsletters, product announcements, drip sequences, and event invitations to their mailing list, Zoho Campaigns handles list management, email design, sending, and analytics.

Key Features

• Email campaigns — design and send newsletters, product updates, and promotional emails
• Automation — drip sequences triggered by user actions (sign-up, link click, purchase)
• Segmentation — divide your list by location, industry, engagement level, or custom fields
• A/B testing — test subject lines, content, and send times
• Landing pages — create sign-up pages without a separate tool
• Compliance — built-in unsubscribe handling and consent management

Integration with Zoho CRM

Sync contacts from Zoho CRM to Zoho Campaigns. Create segments based on CRM fields (industry, deal stage, location). Track which leads engage with your emails and push engagement scores back to CRM. The sales team sees email activity directly on the lead record.

Email Automation for Indian SMBs

Common automation sequences for Indian businesses:

• Welcome series — 3 emails over 7 days after a new contact subscribes
• Lead nurture — educational content sent weekly to leads not yet in a sales conversation
• Post-purchase — onboarding tips, cross-sell suggestions, and review requests
• Re-engagement — reach out to contacts who have not opened emails in 90 days

Deliverability for Indian Senders

Email deliverability depends on sender reputation. Zoho Campaigns uses dedicated IP addresses, SPF/DKIM authentication, and bounce handling to maintain delivery rates. For Indian businesses sending to Indian email providers (Rediffmail, corporate domains on Indian hosting), Zoho’s infrastructure delivers reliably from India-region servers.

Pricing

Zoho Campaigns has a free plan for up to 2,000 contacts and 6,000 emails per month. Paid plans start at Rs. 200/month based on contact count. For companies on Zoho One, Campaigns is included.