Cohort Analysis in Zoho Analytics
A reporting technique that groups users or customers by a shared characteristic (typically acquisition date) and tracks their behaviour over time, used to measure retention, churn, and lifetime value.
Cohort analysis groups records by a shared time-based characteristic and measures how that group behaves over subsequent periods. The classic example is customer cohorts: all customers who first purchased in January are Cohort 1. In month 1 of their lifecycle, 100% of them made a purchase. In month 2, 60% returned. In month 6, 35% are still active. This visualised as a retention heat map reveals exactly when churn accelerates.
In Zoho Analytics, cohort analysis is built using the Cohort Analysis widget in Workbooks. You define the cohort dimension (first purchase month, signup date, acquisition source), the activity metric (repeat purchase, login, ticket submitted), and the time window. Zoho Analytics computes the cohort retention matrix and renders it as a colour-coded table.
For B2B SaaS and subscription businesses in India, cohort analysis is one of the most important signals for product-market fit and customer success effectiveness. Aaxonix configures cohort reports in Zoho Analytics as part of analytics BI implementations for clients with subscription or recurring revenue models.
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