{"id":2386,"date":"2026-05-12T10:00:00","date_gmt":"2026-05-12T10:00:00","guid":{"rendered":"https:\/\/aaxonix.com\/resources\/?p=2386"},"modified":"2026-05-14T15:32:19","modified_gmt":"2026-05-14T15:32:19","slug":"pipedrive-to-zoho-crm-migration","status":"publish","type":"post","link":"https:\/\/aaxonix.com\/resources\/pipedrive-to-zoho-crm-migration\/","title":{"rendered":"Pipedrive to Zoho CRM Migration: Step-by-Step Guide to Switching CRMs"},"content":{"rendered":"<style>\n.aax-post{font-family:'Poppins',sans-serif;color:#1a2332;max-width:820px;margin:0 auto;line-height:1.75}\n.aax-post h2{font-size:1.55rem;font-weight:600;margin:2.5rem 0 .9rem;color:#0a1628}\n.aax-post h3{font-size:1.15rem;font-weight:600;margin:1.8rem 0 .6rem;color:#1a2332}\n.aax-post p{margin:0 0 1.1rem}\n.aax-post ul,.aax-post ol{margin:0 0 1.1rem;padding-left:1.5rem}\n.aax-post li{margin-bottom:.45rem}\n.aax-post table{width:100%;border-collapse:collapse;margin:1.5rem 0;font-size:.93rem}\n.aax-post th{background:#0a1628;color:#fff;padding:.6rem 1rem;text-align:left}\n.aax-post td{padding:.55rem 1rem;border-bottom:1px solid #e8edf4}\n.aax-post tr:nth-child(even) td{background:#f5f7fb}\n.aax-post .faq-section{background:#f5f7fb;border-radius:10px;padding:1.8rem 2rem;margin:2.5rem 0}\n.aax-post .faq-item{margin-bottom:1.2rem;border-bottom:1px solid #e0e6ef;padding-bottom:1.2rem}\n.aax-post .faq-item:last-child{border-bottom:none;margin-bottom:0;padding-bottom:0}\n.aax-post .faq-question{font-weight:600;color:#0a1628;margin-bottom:.5rem}\n.aax-post .faq-answer{color:#3a4a5c;line-height:1.65}\n.aax-post .aax-cta{background:linear-gradient(135deg,#0a1628 0%,#1a3a5c 100%);border-radius:12px;padding:1.8rem 2rem;margin:2.5rem 0;text-align:center}\n.aax-post .aax-cta p{color:#e8edf4;margin:0 0 1.2rem;font-size:1.05rem}\n.aax-post .aax-cta a{display:inline-block;background:#fff;color:#0a1628;font-weight:600;padding:.65rem 1.6rem;border-radius:6px;text-decoration:none;font-size:.95rem}\n<\/style>\n<div class=\"sp-toc-wrap\"><nav class=\"sp-blog-toc\" id=\"spBlogToc\" style=\"display:none\">\n  <h4><svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"8\" y1=\"6\" x2=\"21\" y2=\"6\"\/><line x1=\"8\" y1=\"12\" x2=\"21\" y2=\"12\"\/><line x1=\"8\" y1=\"18\" x2=\"21\" y2=\"18\"\/><line x1=\"3\" y1=\"6\" x2=\"3.01\" y2=\"6\"\/><line x1=\"3\" y1=\"12\" x2=\"3.01\" y2=\"12\"\/><line x1=\"3\" y1=\"18\" x2=\"3.01\" y2=\"18\"\/><\/svg> On this page<\/h4>\n  <ol class=\"sp-toc-list\" id=\"spTocList\"><\/ol>\n<\/nav><\/div>\n<div class=\"aax-post\">\n\n<p>A Pipedrive to <a href=\"https:\/\/aaxonix.com\/products\/zoho-crm\/\" class=\"sp-content-link\">Zoho CRM<\/a> migration is not a bulk data export followed by a bulk import. Done without planning, you end up with broken field mappings, missing deal histories, and a sales team that does not trust the new system from day one. Done properly, migration gives you a clean, well-structured CRM that your team actually adopts. This guide covers every step: what to audit before you touch an export button, how to map Pipedrive&#8217;s data model to Zoho CRM&#8217;s, how to handle the import itself, and what to configure in Zoho after the data lands. If you are switching because Pipedrive&#8217;s feature set is too narrow for where your business is headed, this guide will help you make the transition without losing momentum.<\/p>\n\n\n<figure style=\"margin:36px 0;text-align:center;line-height:0;\"><img decoding=\"async\" src=\"https:\/\/aaxonix.com\/resources\/wp-content\/uploads\/2026\/04\/inline_pipedrive-to-zoho-crm-migration_1.jpg\" alt=\"Large industrial pipeline traversing through a green forest in Geesthacht, Germany.\" style=\"width:100%;max-width:820px;height:auto;border-radius:10px;box-shadow:0 4px 20px rgba(10,22,40,.13);\" loading=\"lazy\" \/><\/figure>\n<h2>Why Businesses Move from Pipedrive to Zoho CRM<\/h2>\n\n<p>Pipedrive is a focused sales tool built around pipeline visualisation. It does that well. The friction starts when your sales process grows more complex than a simple Kanban board can handle: you need automated follow-up sequences tied to deal stage changes, territory-based access controls, multi-currency forecasting across regions, or integration with an ERP or marketing automation platform beyond Pipedrive&#8217;s native connectors.<\/p>\n\n<p>Zoho CRM addresses those gaps directly. It ships with native workflow rules, blueprint process automation, scoring rules, AI-driven lead prioritisation, and deep integration with the broader Zoho ecosystem (Zoho Books, Zoho Campaigns, Zoho Desk). For businesses already using other Zoho products, consolidating onto Zoho CRM cuts per-seat costs and eliminates manual data bridges. For businesses evaluating a migration purely on CRM capability, the <a href=\"https:\/\/aaxonix.com\/resources\/zoho-crm-vs-pipedrive-india\/\" class=\"sp-content-link\">Zoho CRM vs Pipedrive comparison<\/a> breaks down the feature differences in detail.<\/p>\n\n<p>The most common triggers we see:<\/p>\n<ul>\n  <li>Pipedrive&#8217;s reporting lacks the granularity needed for forecasting across multiple product lines or regions<\/li>\n  <li>The team has outgrown Pipedrive&#8217;s automation limits and is managing workarounds via Zapier<\/li>\n  <li>The business is moving to Zoho One or Zoho CRM Plus and wants a unified platform<\/li>\n  <li>Compliance or data residency requirements that Pipedrive&#8217;s hosting options do not satisfy<\/li>\n<\/ul>\n\n<h2>Pre-Migration Checklist: What to Do Before You Start<\/h2>\n\n<p>The quality of your Zoho CRM after migration is determined almost entirely by what you clean up in Pipedrive before you export. Skipping this phase is the single biggest cause of failed CRM migrations.<\/p>\n\n<h3>Audit your Pipedrive data<\/h3>\n<ul>\n  <li>Run a report of all contacts with no activity in the past 12 months. Decide whether to migrate, archive, or delete them.<\/li>\n  <li>Identify duplicate contacts and deals. Pipedrive&#8217;s built-in merge tool handles duplicates before export.<\/li>\n  <li>Review custom fields. List every custom field in Pipedrive and decide which map to Zoho standard fields and which need new custom fields created in Zoho.<\/li>\n  <li>Check pipeline stages. Your Pipedrive stage names will become deal stages in Zoho. Rename anything ambiguous now.<\/li>\n<\/ul>\n\n<h3>Set up your Zoho CRM environment first<\/h3>\n<p>Do not import into a blank Zoho CRM. Before any data touches Zoho, complete the following:<\/p>\n<ul>\n  <li>Configure your organisation settings, fiscal year, currency, and time zone<\/li>\n  <li>Create all custom fields that you identified in the audit above<\/li>\n  <li>Build your sales pipeline stages to match the cleaned Pipedrive stage names<\/li>\n  <li>Set up user accounts and roles so ownership assignment works during import<\/li>\n  <li>Disable email notifications and workflow triggers during import to prevent unintended automated emails firing on historical data<\/li>\n<\/ul>\n\n<h3>Document your field mapping<\/h3>\n<p>Create a spreadsheet with three columns: Pipedrive field name, Pipedrive field type, and the target Zoho CRM field. You will use this during import. Fields that do not have a direct equivalent in Zoho need to be created as custom fields before you begin.<\/p>\n\n<h2>How to Export Your Data from Pipedrive<\/h2>\n\n<p>Pipedrive exports data as CSV files. You export each module separately. Navigate to the relevant list view (Contacts, Organisations, Deals, Activities), apply any filters you need, then use the export option in the top-right menu.<\/p>\n\n<h3>Export order matters<\/h3>\n<p>Import in this sequence to maintain relational integrity:<\/p>\n<ol>\n  <li>Organisations (Accounts in Zoho)<\/li>\n  <li>Contacts (Contacts in Zoho) \u2014 must be imported after Organisations so the account relationship can be established<\/li>\n  <li>Deals (Deals in Zoho) \u2014 must be imported after Contacts<\/li>\n  <li>Activities and notes \u2014 import last<\/li>\n<\/ol>\n\n<h3>What Pipedrive&#8217;s export includes<\/h3>\n<p>Pipedrive&#8217;s CSV export includes all standard fields and your custom fields. It does not export email body content from the email sync, call recordings, or file attachments. If you need historical email threads, export them separately from your email client before migration. Deal notes export correctly and can be imported into Zoho&#8217;s Notes module.<\/p>\n\n<p>Check the CSV header row on each export before you touch Zoho. Pipedrive sometimes exports multi-word custom field names with spaces or special characters that will need cleaning for Zoho&#8217;s importer to handle cleanly.<\/p>\n\n\n<figure style=\"margin:36px 0;text-align:center;line-height:0;\"><img decoding=\"async\" src=\"https:\/\/aaxonix.com\/resources\/wp-content\/uploads\/2026\/04\/inline_pipedrive-to-zoho-crm-migration_2.jpg\" alt=\"Man working on a laptop analyzing business data and financial graphs indoors.\" style=\"width:100%;max-width:820px;height:auto;border-radius:10px;box-shadow:0 4px 20px rgba(10,22,40,.13);\" loading=\"lazy\" \/><\/figure>\n<h2>Mapping Pipedrive Fields to Zoho CRM<\/h2>\n\n<p>Pipedrive and Zoho CRM use different terminology for equivalent concepts. The table below covers the standard mappings:<\/p>\n\n<table>\n  <thead>\n    <tr>\n      <th>Pipedrive<\/th>\n      <th>Zoho CRM Module<\/th>\n      <th>Zoho CRM Field<\/th>\n      <th>Notes<\/th>\n    <\/tr>\n  <\/thead>\n  <tbody>\n    <tr>\n      <td>Organisation<\/td>\n      <td>Accounts<\/td>\n      <td>Account Name<\/td>\n      <td>Import first<\/td>\n    <\/tr>\n    <tr>\n      <td>Person<\/td>\n      <td>Contacts<\/td>\n      <td>First Name \/ Last Name<\/td>\n      <td>Split if combined in Pipedrive<\/td>\n    <\/tr>\n    <tr>\n      <td>Deal<\/td>\n      <td>Deals<\/td>\n      <td>Deal Name<\/td>\n      <td>Stage names must match exactly<\/td>\n    <\/tr>\n    <tr>\n      <td>Deal value<\/td>\n      <td>Deals<\/td>\n      <td>Amount<\/td>\n      <td>Currency must be set in Zoho first<\/td>\n    <\/tr>\n    <tr>\n      <td>Pipeline stage<\/td>\n      <td>Deals<\/td>\n      <td>Stage<\/td>\n      <td>Stage names must exist in Zoho before import<\/td>\n    <\/tr>\n    <tr>\n      <td>Owner<\/td>\n      <td>All modules<\/td>\n      <td>Record Owner<\/td>\n      <td>Owner email must match Zoho user email<\/td>\n    <\/tr>\n    <tr>\n      <td>Activity<\/td>\n      <td>Activities<\/td>\n      <td>Subject \/ Due Date \/ Type<\/td>\n      <td>Activity types may need remapping<\/td>\n    <\/tr>\n    <tr>\n      <td>Label<\/td>\n      <td>Contacts \/ Deals<\/td>\n      <td>Tag or custom field<\/td>\n      <td>No direct equivalent; use Tags or a custom picklist<\/td>\n    <\/tr>\n    <tr>\n      <td>Custom field (text)<\/td>\n      <td>Any module<\/td>\n      <td>Custom Text field<\/td>\n      <td>Create in Zoho before import<\/td>\n    <\/tr>\n    <tr>\n      <td>Custom field (dropdown)<\/td>\n      <td>Any module<\/td>\n      <td>Custom Picklist field<\/td>\n      <td>Add all options to picklist before import<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\n<p>One frequent problem: Pipedrive&#8217;s &#8220;Owner&#8221; field exports the user&#8217;s name. Zoho&#8217;s record owner field expects the user&#8217;s email address. Before import, replace owner name values in your CSV with the corresponding Zoho user email addresses using a VLOOKUP against your user mapping spreadsheet.<\/p>\n\n<h2>How to Import Your Data into Zoho CRM<\/h2>\n\n<p>Zoho CRM&#8217;s import wizard is in the module list view: Settings icon next to the module name, then Import. The importer accepts CSV and XLS. CSV is more reliable for large datasets.<\/p>\n\n<h3>Running the import<\/h3>\n<ol>\n  <li>Go to Accounts module, click Import, upload your Organisations CSV<\/li>\n  <li>In the field mapping screen, drag Pipedrive column headers to the corresponding Zoho field. Save the mapping as a template \u2014 you will reuse it if you need to re-import.<\/li>\n  <li>Choose the duplicate handling rule: &#8220;Skip&#8221; is safest for a first run. Do not use &#8220;Overwrite&#8221; until you have verified the first import completed correctly.<\/li>\n  <li>Complete the import and download the error log. Address any errors before proceeding to the next module.<\/li>\n  <li>Repeat for Contacts, then Deals, then Activities in sequence.<\/li>\n<\/ol>\n\n<h3>Handling import errors<\/h3>\n<p>The most common errors in a Pipedrive to Zoho CRM migration:<\/p>\n<ul>\n  <li><strong>Stage name mismatch:<\/strong> The deal stage in your CSV does not match a stage name in Zoho. Fix by checking the exact stage names in Zoho Settings, then correct the CSV values.<\/li>\n  <li><strong>Owner not found:<\/strong> The user email in the CSV does not match a Zoho user. Update your user mapping table and re-export the corrected CSV column.<\/li>\n  <li><strong>Picklist value invalid:<\/strong> A custom field value in the CSV is not in the Zoho picklist. Add the missing option in Zoho&#8217;s field settings, then re-import the failed records.<\/li>\n  <li><strong>Date format:<\/strong> Zoho expects dates in the format set in your organisation&#8217;s date preferences. If Pipedrive exported in MM\/DD\/YYYY and Zoho expects DD\/MM\/YYYY, bulk-convert the date columns before import.<\/li>\n<\/ul>\n\n<h2>Post-Migration Setup: Pipelines, Workflows, and Customisation<\/h2>\n\n<p>Data in Zoho is the starting point, not the finish line. After a successful import, you need to rebuild the operational layer that makes the CRM work for your team. The <a href=\"https:\/\/aaxonix.com\/resources\/zoho-crm-complete-setup-guide\/\" class=\"sp-content-link\">Zoho CRM setup guide<\/a> covers the full configuration process; here are the migration-specific priorities.<\/p>\n\n<h3>Rebuild your sales process in Blueprints<\/h3>\n<p>Pipedrive&#8217;s pipeline stages are visual only. In Zoho CRM, you can use Blueprints to enforce process steps at each stage: require a field to be filled before a deal can advance, trigger an action when a deal enters a stage, or set SLA timers on how long a deal can sit in any stage. Map your existing Pipedrive stage logic into Blueprints during the first week post-migration.<\/p>\n\n<h3>Recreate your automations<\/h3>\n<p>Pipedrive automations (triggered emails, activity creation on deal stage change, person\/deal update actions) need to be rebuilt as Zoho Workflow Rules or Blueprints. Make a list of every active automation in Pipedrive before you decommission it. Prioritise the ones your team relies on daily. For more complex multi-step automations, review <a href=\"https:\/\/aaxonix.com\/resources\/zoho-crm-automation-guide\/\" class=\"sp-content-link\">Zoho CRM automation and workflows<\/a> to understand which Zoho tool to use for each scenario.<\/p>\n\n<h3>Set up email integration<\/h3>\n<p>Zoho CRM&#8217;s email integration options differ from Pipedrive&#8217;s. You can use Zoho CRM&#8217;s built-in email (powered by Zoho Mail), or sync with Gmail or Outlook via Zoho&#8217;s Mail Add-on. Configure this before your team starts using the CRM so that new emails log against contacts and deals automatically from day one.<\/p>\n\n<h3>Configure your reports and dashboards<\/h3>\n<p>Pipedrive&#8217;s default reports do not translate directly into Zoho&#8217;s report builder. Identify the five reports your sales manager uses every week and rebuild them in Zoho CRM&#8217;s Reports module. Set these as the default dashboard so the team sees familiar data immediately after launch. For structured pipeline tracking, the guide on <a href=\"https:\/\/aaxonix.com\/resources\/zoho-crm-sales-pipeline-india\/\" class=\"sp-content-link\">building a sales pipeline in Zoho CRM<\/a> covers the configuration steps in detail.<\/p>\n\n<h2>Common Pipedrive to Zoho CRM Migration Mistakes<\/h2>\n\n<p>These are the errors that cause migrations to fail or require expensive rework:<\/p>\n\n<ul>\n  <li><strong>Migrating dirty data:<\/strong> Importing all Pipedrive records without cleaning duplicates or archiving dead contacts creates a bloated database that erodes team trust. Run deduplication in Pipedrive first.<\/li>\n  <li><strong>Skipping the test import:<\/strong> Always run a test import with a 50-record sample before importing thousands of records. This surfaces field mapping errors cheaply.<\/li>\n  <li><strong>Not disabling workflows during import:<\/strong> If you import 2,000 contacts with Zoho workflows active, you may trigger 2,000 automated welcome emails to dead or historical contacts. Disable all workflows and email notifications before import, re-enable after.<\/li>\n  <li><strong>Going live without user training:<\/strong> Zoho CRM&#8217;s interface and terminology differ from Pipedrive&#8217;s. A one-hour training session covering the key differences in deal management, activity logging, and search cuts the adoption friction significantly.<\/li>\n  <li><strong>Decommissioning Pipedrive too fast:<\/strong> Keep Pipedrive in read-only mode for 30 days post-migration. Your team will need to look up historical context on deals that did not transfer perfectly. Cancelling access immediately guarantees a support crisis.<\/li>\n  <li><strong>Ignoring mobile setup:<\/strong> If your sales team uses Pipedrive&#8217;s mobile app heavily, test Zoho CRM&#8217;s mobile app with your configuration before launch day. Some custom fields and views behave differently on mobile.<\/li>\n<\/ul>\n\n<div class=\"faq-section\">\n  <h2>Frequently Asked Questions<\/h2>\n  <div class=\"faq-item\">\n    <p class=\"faq-question\">How long does a Pipedrive to Zoho CRM migration take?<\/p>\n    <p class=\"faq-answer\">For a business with under 10,000 records, the technical migration itself takes one to three days. The full project, including pre-migration data cleanup, Zoho configuration, workflow setup, and user training, typically runs two to four weeks. Larger datasets or complex custom field structures can extend the timeline. The biggest variable is how much data cleanup is needed before export.<\/p>\n  <\/div>\n  <div class=\"faq-item\">\n    <p class=\"faq-question\">Will I lose my Pipedrive deal history when I migrate to Zoho CRM?<\/p>\n    <p class=\"faq-answer\">Standard deal fields, contact history, and deal notes export cleanly from Pipedrive and import into Zoho CRM. What does not transfer automatically: email body content from Pipedrive&#8217;s email sync, file attachments, and call recordings. You should export critical email threads from your email client before migration and store attachments separately if needed.<\/p>\n  <\/div>\n  <div class=\"faq-item\">\n    <p class=\"faq-question\">Can I migrate from Pipedrive to Zoho CRM without a third-party tool?<\/p>\n    <p class=\"faq-answer\">Yes. Pipedrive&#8217;s CSV export and Zoho CRM&#8217;s built-in import wizard handle the migration without paid migration tools. Third-party tools like Trujay or Migrate.io can automate some steps and handle relational data more accurately, but they add cost. For most businesses under 25,000 records, the native CSV approach works well if you follow the correct import sequence and field mapping process.<\/p>\n  <\/div>\n  <div class=\"faq-item\">\n    <p class=\"faq-question\">What happens to Pipedrive automations during migration to Zoho CRM?<\/p>\n    <p class=\"faq-answer\">Pipedrive automations do not transfer. You need to audit every active Pipedrive automation and rebuild the equivalent in Zoho CRM using Workflow Rules, Blueprints, or Macros depending on the trigger type. Document every automation before decommissioning Pipedrive so nothing falls through the gaps.<\/p>\n  <\/div>\n  <div class=\"faq-item\">\n    <p class=\"faq-question\">How much does it cost to migrate from Pipedrive to Zoho CRM?<\/p>\n    <p class=\"faq-answer\">The Zoho CRM licence itself starts at $14 per user per month (Standard) and $23 per user per month (Professional). Migration effort is a separate cost: a self-managed migration costs staff time only. A guided migration from a Zoho implementation partner typically runs $2,000 to $8,000 USD depending on data volume, custom field complexity, and how much Zoho configuration is included in scope.<\/p>\n  <\/div>\n<\/div>\n\n<div class=\"aax-cta\">\n  <p>Aaxonix manages end-to-end CRM migrations for businesses switching from Pipedrive to Zoho CRM, covering data mapping, field configuration, workflow rebuild, and team onboarding. Book a free consultation and get a scoped migration plan with a realistic timeline and effort estimate for your dataset.<\/p>\n  <a href=\"https:\/\/aaxonix.com\/contact\/\">Book a free consultation<\/a>\n<\/div>\n\n<p>A Pipedrive to Zoho CRM migration that follows the steps in this guide, clean the data first, map fields carefully, test before full import, and configure the operational layer before launch, gives your team a CRM they can work from on day one. The technical transfer takes a few days; the configuration and training phase takes a few weeks. Budget for both, and you will avoid the most common failure modes.<\/p>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Step-by-step guide to migrating from Pipedrive to Zoho CRM. Covers data export, field mapping, import process, and post-migration setup.<\/p>\n","protected":false},"author":1,"featured_media":2383,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[637,305,25,202,10],"class_list":["post-2386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-crm-migration","tag-crm-setup","tag-data-migration","tag-pipedrive","tag-zoho-crm"],"_links":{"self":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/posts\/2386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/comments?post=2386"}],"version-history":[{"count":2,"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/posts\/2386\/revisions"}],"predecessor-version":[{"id":3660,"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/posts\/2386\/revisions\/3660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/media\/2383"}],"wp:attachment":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/media?parent=2386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/categories?post=2386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/tags?post=2386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}