{"id":5710,"date":"2026-06-16T05:22:02","date_gmt":"2026-06-16T05:22:02","guid":{"rendered":"https:\/\/aaxonix.com\/resources\/?post_type=glossary&#038;p=5710"},"modified":"2026-06-16T05:22:02","modified_gmt":"2026-06-16T05:22:02","slug":"bot-zoho-cliq","status":"publish","type":"glossary","link":"https:\/\/aaxonix.com\/resources\/glossary\/bot-zoho-cliq\/","title":{"rendered":"Bot (Cliq)"},"content":{"rendered":"<style>\n.gt-body{font-family:'Poppins',sans-serif;color:#111;line-height:1.75}\n.gt-def{border-left:4px solid #E8650A;padding:16px 20px;background:#fff8f4;border-radius:0 8px 8px 0;margin:0 0 32px;font-size:1.05rem}\n.gt-section{margin:0 0 36px}.gt-section h2{font-family:'Fraunces',serif;color:#0A1628;font-size:1.5rem;margin:0 0 12px}\n.gt-example-box{background:#f0f4ff;border-radius:10px;padding:20px 24px;margin:0 0 32px}.gt-example-box strong{color:#2563EB}\n.gt-related-pills{display:flex;flex-wrap:wrap;gap:10px;margin:0 0 32px}\n.gt-related-pill{background:#f7f4ef;border:1px solid #ddd8cf;border-radius:20px;padding:6px 16px;font-size:.875rem;color:#0A1628;text-decoration:none}\n.gt-faq-item{border:1px solid #ddd8cf;border-radius:10px;padding:16px 20px;margin:0 0 12px}\n.gt-type-badge{display:inline-block;background:#0A1628;color:#fff;font-size:.75rem;padding:3px 10px;border-radius:20px;margin:0 0 24px;font-family:'DM Mono',monospace}\n<\/style>\n<div class=\"gt-body\">\n<span class=\"gt-type-badge\">Technical Term<\/span><\/p>\n<div class=\"gt-def\">Cliq Bots differ from incoming webhooks in a critical way: a bot maintains a conversational context and can respond intelligently to user messages, whereas a webhook only pushes one-way notifications. Bots are built in Zoho&#8217;s serverless Deluge scripting language and can call external APIs, query Zoho CRM, or return formatted card messages inside any channel or DM they are added to.<\/div>\n<div class=\"gt-section\">\n<h2>How Bot Works in Zoho Cliq<\/h2>\n<p>A Bot in Zoho Cliq is an application account that behaves like a user but is controlled by code. Bots are created inside the Zoho Cliq developer console and configured with a message handler written in Deluge. When a user messages the bot directly or mentions it in a channel, the handler runs, processes the input, calls any APIs needed, and returns a response, which may include text, buttons, or structured card messages. Bots can also be scheduled to post proactive messages.<\/p>\n<\/div>\n<div class=\"gt-section\">\n<h2>When to Use Bot<\/h2>\n<p>Use a Bot when you need two-way interaction in chat: querying CRM records by name, triggering approval workflows, or providing expense summaries on demand. Bots are better than webhooks when the user needs to provide input and receive a tailored response. Avoid building a bot for purely one-way notifications; an incoming webhook is simpler and sufficient for those cases.<\/p>\n<\/div>\n<div class=\"gt-section\">\n<h2>Key Considerations for Bot<\/h2>\n<p>Bot logic is written in Deluge, Zoho&#8217;s own scripting language, which has a learning curve for developers accustomed to Python or JavaScript. Bots must be explicitly added to a channel by a channel admin before they can post or respond there. Response times depend on the Deluge function execution and any external API calls, so design for potential latency. Review Zoho&#8217;s rate limits for Deluge invocations on your plan.<\/p>\n<\/div>\n<div class=\"gt-example-box\"><strong>India Example:<\/strong> A Bengaluru SaaS firm built a Zoho Cliq Bot that responds to messages like &#8220;lead status ABC Corp&#8221; by querying Zoho CRM in real time and posting the account&#8217;s stage, owner, and last activity back into the #sales channel, saving sales reps from switching applications mid-call.<\/div>\n<div class=\"gt-related-pills\">\n<a href=\"https:\/\/aaxonix.com\/resources\/glossary\/slash-command-zoho-cliq\/\" class=\"gt-related-pill sp-content-link\">Slash Command<\/a><br \/>\n<a href=\"https:\/\/aaxonix.com\/resources\/glossary\/incoming-webhook-zoho-cliq\/\" class=\"gt-related-pill sp-content-link\">Incoming Webhook (Cliq)<\/a><br \/>\n<a href=\"https:\/\/aaxonix.com\/resources\/glossary\/connector-zoho-cliq\/\" class=\"gt-related-pill sp-content-link\">Connector (Cliq)<\/a>\n<\/div>\n<div class=\"gt-faq-item\"><strong>What language is used to write a Zoho Cliq Bot?<\/strong><\/p>\n<p>Zoho Cliq Bots are written in Deluge (Data Enriched Language for the Universal Grid Environment), Zoho&#8217;s proprietary scripting language. Deluge runs server-side on Zoho&#8217;s infrastructure, so there is no hosting required. It supports calling external REST APIs, manipulating data, and returning formatted response messages including buttons and card views.<\/p>\n<\/div>\n<div class=\"gt-faq-item\"><strong>Can a Zoho Cliq Bot post to multiple channels simultaneously?<\/strong><\/p>\n<p>Yes. A bot can be added to multiple channels and, with appropriate code logic, can post messages to several channels at once or route responses to the specific channel from which a trigger originated. Scheduling functions in Deluge also allow a bot to push proactive notifications to a predefined list of channels at set intervals.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A Bot in Zoho Cliq is an automated account that responds to messages or triggers, enabling teams to fetch data, run workflows, or post notifications<\/p>\n","protected":false},"template":"","meta":{"seo_title":"Bot (Cliq) | Zoho Cliq Glossary","seo_description":"A Bot in Zoho Cliq is an automated account that responds to messages or triggers, enabling teams to fetch data, run workflows, or post notifications","seo_keyword":"bot zoho cliq","seo_faqs":"[{\"q\": \"What language is used to write a Zoho Cliq Bot?\", \"a\": \"Zoho Cliq Bots are written in Deluge (Data Enriched Language for the Universal Grid Environment), Zoho's proprietary scripting language. Deluge runs server-side on Zoho's infrastructure, so there is no hosting required. 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